By | 11 days ago I was recently in a bookstore and came across a couple books I was excited to check out right away. However, I didn’t grab them and run to the register as I would have a couple years ago…instead I pulled out my evernote app on my iPhone jotted down the title and author. Then as I walked out, I pulled up Amazon and purchased them with 1-click for my Kindle app. Within approximately 90 seconds I had the books in my hand, and for cheaper than the bookstore price. Mobile apps…are my best friend for a person who’s on the go constantly and wants everything easily accessible from a simple and easy to use device. Nowadays the saying “there’s an app for that” goes without saying. However, is the app really that great? Is it inexpensive? Quick to download? Easy to use? Have an intuitive interface? All these characteristics are essential to apps being successful in the mobile space. According to a few different lists (such as Time, PCMag and others) the following are known to be the top five iPhone and Android apps (respectively)…notice the difference… 2. On-the-go: Kayak 3. Lifestyle: Amazon 5. Utility: Google 2. On-the-go: Yelp What do these apps have in common, despite some of their different categorical types, features, and uses? How and why are they in top lists by many magazines and experts? Easy… A. User Interface: Keep it simple, easy to use, and most of all easy on the eyes…we can’t all afford laser surgery just yet. B. Adapt to User’s Needs and Wants: If you are focusing on a productivity app, make sure it’s actually making the user’s time more efficient. Make it easy to learn to use, intuitive in all senses, and something they’ll use on a Read More
