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by Pizza Hut is set to introduce iPad and Android apps that expand on the chain’s successful iPhone app to let you order pizza from anywhere. New features of the apps, which launched Thursday, include access to the full Pizza Hut menu and limited time offers, guest checkout that lets customers order without checking in and a “most popular” items section. In 2009, Pizza Hut released its iPhone app, and the company claims to have been the first player in the pizza segment to do so. Within three months, the app had generated more than $1 million in sales. Since then, rivals Domino’s and Papa John’s have both released iPhone apps. But, once again, Pizza Hut claims to be ahead of the curve. The company says it’s the first major fast food delivery chain to release an iPad app. Tressie Lieberman, senior manager of digital marketing for Pizza Hut, envisions consumers using the app when they’re watching TV at home with the device on their lap. “People like to pull out the iPad,” she says. “You don’t have to start up your computer.” Another scenario: people who use their iPad for work launch the app around 5 p.m., when they’re contemplating dinner. Lieberman says the introduction of the Android app is based on the “tremendous growth” in that platform. Read More

By Rene Ritchie, Monday, Dec 14, 2009 | Every week a few of us from team TiPb, bloggers and forum crew alike, will bring you our current favorite, funnest, most useful App Store apps, WebApps, jailbreak apps, even the occasional accessory, web site, or desktop app if the mood strikes us. As long as they’re iPhone (or iPod touch) related, they’re fair game. So who’s on deck this week and what are our picks? Find out after the break! Dragon Dictation is one slick app. You can dictate then email, text or copy your text to the clipboard. I found the app to be accurate as long as there is no background noise. Oh, did I mention it’s free? [Free - iTunes link] Scenario: you are at a bar, loud music, a couple of beers, and you are hungry. How can the iphone help? Pizza Hut app! Set up an account, order your pizza through the app (no talking and not being able to hear on the phone), and in 30 minutes- fresh, hot pizza. Used it each of the past Fridays during the faculty bar night, and saved many a faculty from , well, being hungry. [Free - iTunes link] What’s On allows you to see what’s playing the not only on your TV but also what’s in the movies, Its one of my favorite apps and did I mention its free? This app is definitely a must have. [Free - iTunes link] The TED (Technology, Entertainment and Design) Talks application allows you watch their cutting-edge videos on your iphone. Each year TED hosts some of the most awe inspiring, fascinating people. No matter what I am interested in learning about there is a TED talk about it. Here are some of my favourite iphone related TED talks: Jeff Han – Multi-Touch Interaction, David Pogue – Simplicity sells, Sir Ken Robinson – Do schools kill creativity? (And is that why Steve Jobs dropped out?!) I would be really interested to hear which are your favourite TED Talks as well! [Free - iTunes link] If there is one thing I would like to see in iPhone 4.0, it would be widgets on the lockscreen or any one my my app pages. Android does and it really adds a nice customization touch. Luckily I don’t have to wait until 4.0 for widgets, as SmartScreen offers that functionality. Only a few widgets are Read More

We’ve already reported about Pizza Hut’s success with its iPhone app. Well, in addition to the numbers achieved ($1 million in sales), the company is all proud to announce that it also won two MMA’s (Mobile Marketing Association) global awards: Mobile Display Campaign in North America, and Emerging Technology Campaign in North America. Commenting on tha announcement, Pizza Hut’s Bernard Acoca said: “It’s an honor to be recognized as a mobile marketing leader by the MMA with wins in two categories. The Pizza Hut iPhone App continues to be an applauded breakthrough digital innovation that connects with consumers and industry organizations.” Now I’m hoping other restaurants will follow Pizza Hut’s example and make the food ordering as simple and convenient as it should be, and ultimately make more money along the way. Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis. Read More

Remember Pizza Hut’s cool iPhone app? It proved as a smashing success, generating $1 million in sales! To be fair, we’re not sure whether the company would generate these figures even without the dedicated application, but it certainly helped make the famous pizza maker more cooler in eyes of the iGeeks. What’s more impressive is that the iPhone app has been introduced only three months ago and that’s in the U.S. only. We’re certain the numbers will keep rising as soon as we get French, German, Italian, Spanish and other versions that work in more countries. According to Pizza Hut’s Bernard Acoca, they’ve seen a steady level of growth with their mobile website, but the introduction of the iPhone app made the mobile orders growth explosive. “iPhone applications capture consumers’ imagination in a way that WAP sites simply can’t do, so the decision to expand to the iPhone was as good one for us,” he added. Finally, if you live in the U.S. and own an iPhone/iPod Touch, you may want to grab Pizza Hut’s iPhone app (if you still haven’t). AppStore link is here. Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis. Read More

The Pizza Hut [App Store, Free] iPhone app recently surpassed $1 million in sales, and is currently approaching 1 million downloads. The application lets you order anything from Pizza Hut’s menu right from your iPhone. It even includes a fun little game to play while you wait for your food to arrive. Users also get 20% off their entire order if they do it using the app. “We are extremely excited here about the explosive growth we’ve seen with our iPhone app since its launch 3 months ago—$1 million in sales is pretty substantial for an iPhone app,” said Bernard Acoca, senior director of digital marketing at Pizza Hut, Dallas, TX. “Overall we’re tremendously excited with the momentum the app has and the attention it’s received—it is featured in Apple’s recent television commercial campaign, which is any app developer’s dream scenario.” “IPhone applications capture consumers’ imagination in a way that WAP sites simply can’t do, so the decision to expand to the iPhone was as good one for us,” he added. Categories: News  Tags: Read More

With more and more companies launching iPhone apps in parallel to their printed or TV campaigns it looks like the App Store definitely entered marketers’ tool kits. Pizza Hut, trusting the App Store promotion power, made its own iPhone app that lets you order Pizza directly from your iPhone with a 20% rebate and well, it paid off. In only three months since its launch, Pizza Hut app already generated $1 million in sales, exceeding all their expectations. Bernard Acoca, senior director of digital marketing for Pizza Hut told MobileMarketer: We always saw a steady level of growth with our mobile business via our WAP site, but to be candid it wasn’t the explosive level of growth we’ve seen with the iPhone app. IPhone applications capture consumers’ imagination in a way that WAP sites simply can’t do, so the decision to expand to the iPhone was as good one for us. Don’t you love ordering Pizza like this ? Read More

by More and more companies are creating iPhone applications as a way to reinforce branding and to gain new customers. Some companies are even seeing increased sales thanks to iPhone apps. One of those is the Pizza Hut app [iTunes link] for the iPhone and iPod touch, which has now generated more than $1 million in sales according to MobileMarketer. The US-only iPhone app was first introduced three months ago. Although Pizza Hut had a WAP enabled mobile site before launching the iPhone app, the iPhone app has far exceeded expectations. Bernard Acoca, senior director of digital marketing for Pizza Hut told MobileMarketer: “We always saw a steady level of growth with our mobile business via our WAP site, but to be candid it wasn’t the explosive level of growth we’ve seen with the iPhone app. IPhone applications capture consumers’ imagination in a way that WAP sites simply can’t do, so the decision to expand to the iPhone was as good one for us.” Pizza Hut’s mobile app has been featured in iPhone ads for Apple and has consistently ranked highly in the Lifestyle section in the App Store. It probably doesn’t hurt that customers get 20% off on orders made using the app. Pizza Hut isn’t the only pizza chain aggressively targeting mobile devices. Rival Dominos has a very nice iPhone optimized website (though no stand-alone app) as well as a mobile-implementation of its downright addictive real-time order status updater. Do you order pizza (or other food) from a mobile app? What do you think about mobile applications fueling sales? Let us know! Read More

You know that Pizza Hut iPhone app that lets you order pizza straight to your door without having to utter a single word? Well, Pizza Hut is giving a 20% discount to any order placed through its iPhone app. If you love Pizza Hut pizza and you have an iPhone in hand, this one’s a no-brainer! The app lets you change the size of your pizza with pinch gestures and spice-up your chicken wings with a shake gesture. It’ll even save all your precious pizza coupons for future use (like later tonight, for dinner). Just remember to wipe your greasy pizza eating hand before ordering your next Pizza Hut pizza. Pizza Hut’s iPhone app is free. Grab it here (iTunes link). Will hails from The City of Angels - Los Angeles, California. He spends his time playing with his numerous gadgets and looking forward to seeing what future holds for mobile technology. An avid promoter of a fully "digital" life, he promotes the widespread adoption of truly mobile, paper-less living. He dreams of the day when he can go completely digital. No more snail mail, paper receipts, bound books, notepads/spiral notebooks, credit cards, hard currency. He's a digital warrior - fighting for the converged life. He is an idealist and a realist - he has a perfect view of what the world should be but knows that the world is not perfect. Can we ever hope to see Will's dream become reality? We'll see... Read More

...is pushing the diversity of App Store offerings hard with this new campaign, showcasing six apps in each ad, as opposed to three per ad in previous spots. Some of these apps - such as Lonely Planet Mandarin Phrasebook, iBird Explorer Plus,... Read More

Were you watching the two-hour season premiere of House last night on Fox? Maybe you were watching one of the other prime-time shows, but if you had your eyes on the screen during some of the commercial breaks, you probably saw at least one of the three new iPhone ads that hit the airwaves last night. Each of the new ads highlights a total of six apps, up from the three that were formerly the focus of the older ads. The first ad I saw last night, "Dine," looks at Zagat to Go, QuickOffice, TripCase, New York Subway 09, Epicurious Recipes & Shopping List, and Gap Style Mixer. [Note: all app links will open the iTunes App Store] I'm happy to see that Apple is maintaining focus on the number and variety of apps in the App Store, instead of resorting to the narcissistic, touchy-feely, celebrity-filled tripe that T-Mobile has been using for their Android-based MyTouch 3G ads. Read More