Gap Inc.

...is pushing the diversity of App Store offerings hard with this new campaign, showcasing six apps in each ad, as opposed to three per ad in previous spots. Some of these apps - such as Lonely Planet Mandarin Phrasebook, iBird Explorer Plus,... Read More

Were you watching the two-hour season premiere of House last night on Fox? Maybe you were watching one of the other prime-time shows, but if you had your eyes on the screen during some of the commercial breaks, you probably saw at least one of the three new iPhone ads that hit the airwaves last night. Each of the new ads highlights a total of six apps, up from the three that were formerly the focus of the older ads. The first ad I saw last night, "Dine," looks at Zagat to Go, QuickOffice, TripCase, New York Subway 09, Epicurious Recipes & Shopping List, and Gap Style Mixer. [Note: all app links will open the iTunes App Store] I'm happy to see that Apple is maintaining focus on the number and variety of apps in the App Store, instead of resorting to the narcissistic, touchy-feely, celebrity-filled tripe that T-Mobile has been using for their Android-based MyTouch 3G ads. Read More

It’s fall premiere season, and that means new shows. But it also means sparkly new ads to fill all those commercial breaks. New Apple ads for the iPhone provided pleasant relief for me yesterday from the tedium of the two-hour Heroes premiere. On a side note, the Castle premiere was pretty good. But back to those commercials. All three highlight popular and unique iPhone apps, some of which have already been featured in previous commercials. Let’s take a look at the apps featured in each commercial. The first ad is called Dine and features a smattering of apps covering a range of different topics, including travel, dining, working and shopping. Here’s a breakdown of the apps featured. TripCase (Free) — Flight tracking, info and travel itinerary management app. Quite a few not so great reviews on this one, but it is free. New York Subway 09 ($4.99) — Navigate the labyrinth of the New York City subway system with painstakingly hand drawn maps. Also not very favorably reviewed. Epicurious Recipes & Shopping List (Free) — Access Epicurious.com’s database of great recipes. I actually use and love this app, since it lets me indulge the amateur chef in me. Zagat To Go ’09 ($9.99) — You like restaurants? Zagat ratings will help you know what you’re getting in to. Is it worth $10? It may depend on how much you value your meals out. Gap StyleMixer (Free) — Coordinate Gap clothes. Could be useful if you want to outfit yourself entirely in Gap. Money, learning, nature and pizza predilections are at the core of this ad. I’m starting to see the pattern here. Weird pairs tied together by linguistic or thematic similarity. iXpenseIt ($4.99) — Watch what you spend by tracking expenses and preparing a monthly budget. There’s also a free Lite version available. DailyFinance (Free) — AOL helps stock market junkies stay up to date with quotes, portfolio tracking and business news. GuitarToolkit ($9.99) — Before I traded my acoustic guitar for a 12-inch PowerBook G4, this was one of my staples. Now it’s a cool $10 home screen icon. Lonely Planet Mandarin Phrasebook ($9.99) — A globetrotter’s best friend. Or maybe just if you order a lot of Mandarin food. iBird Explorer Plus ($19.99) — I’m not a particularly avid birder, but I’ve still been tempted to pick this up. Just think of how many birds you could randomly identify. Read More

set 22 A Apple publicou em seu site mais três comerciais de TV para o iPhone, focando como sempre na vasta gama de opções disponíveis na App Store, que já ultrapassa 75 mil títulos. O que chama a atenção nessas novas peças publicitárias é a mudança de mote, que mudou o clássico “There’s an App for That” (Tem um Aplicativo para Isso) para “O iPhone possui todo o tipo de aplicativos“. # Dine O primeiro se chama e mostra que há aplicativos que ajudam você a pegar avião (Trip Case – grátis), a pegar trem (New York Subway ‘09 – 4,99$), a fazer um jantar (Epicurious Recipes – grátis) ou então escolher um lugar para jantar fora (Zagat to Go ‘09 – 9,99$). Tem aplicativos para workaholics (QuickOffice Mobile Office Suite – 9,99$) e também para shop-aholiks, viciados em compras (GAP StyleMixer – grátis). httpvh://www.youtube.com/watch?v=ApAbLUaSYnU # Nature O segundo vídeo leva o título de Natureza, mas como os EUA são a pátria do capitalismo, mostra aplicativos para controlar seu dinheiro (iXpenseIt – 4,99$) e investí-lo (DailyFinance – grátis), nada mais “natural”. Também destaca a existência de apps que ensinam a tocar instrumentos (Guitar Toolkit – 9,99$) ou aprender uma nova língua (Lonely Planet Mandarin – 9,99$). Finalmente, para justificar o nome do comercial, evidencia que há aplicativos para os amantes da natureza (iBird Explorer Plus – 19,99$), assim como os amantes de pizza (Pizza Hut – grátis). httpvh://www.youtube.com/watch?v=lceoOOg4ZB4 # Pass O último da série destaca títulos para com o iPhone, como encontrar o cinema mais próximo (Fandango – grátis), achar o lugar onde você estacionou o carro (G-Park – 0,99$), passar em um teste (VocabWiz College Vocabulary – 4,99$) ou simplesmente passar o tempo (365 Crosswords – 4,99$). Mostra também os que ajudam a ler livros (Classics – 2,99$) ou a aprender a ler (ABC Animals – 1,99$). httpvh://www.youtube.com/watch?v=YjU4JkR41ms É sempre bom lembrar que muitos destes aplicativos são específicos para os Estados Unidos. Read More

Apple released three new iPhone commercials today, showcasing the variety of iPhone applications you can get for your iPhone. Interestingly, the new ads showcase six different apps you can get, unlike the 3 stories done in the past. - TripCase [App Store, Free] - New York Subway 09 [App Store, $4.99] - Epicurious Recipes & Shopping List [App Store, Free] - Zagat To Go ’09 [App Store, $9.99] - Quickoffice Mobile Office Suite [App Store, $9.99] - Gap StyleMixer [App Store, Free] - iXpenseIt [App Store, $4.99] - DailyFinance [App Store, Free] - GuitarToolkit [App Store, $9.99] - Lonely Planet Mandarin Phrasebook [App Store, $9.99] - iBird Explorer Plus [App Store, $19.99] - Pizza Hut [App Store, Free] - Fandango [App Store, Free] - G-Park [App Store, $0.99] - VocabWiz College Vocabulary [App Store, $4.99] - 365 Crosswords [App Store, $4.99] - Classics [App Store, $2.99] - ABC Animals [App Store, $1.99] Categories: News  Tags: bosses Read More

Apple erhöht die Schlagzahl der App Store-Anwendungen in drei neuen iPhone-Werbespots. Aktuell werden auf 30 Sekunden-Spielzeit sechs Anwendungen gequetscht. Die neue Musik stammt übrigens abermals von ‘The Submarines’ – diesmal aus dem Album ‘Honeysuckle Weeks’ mit dem Song ‘Submarine Symphonika‘. Read More

Apple ha lanzado 3 nuevos anuncios para el iPhone 3GS, mostrando gran cantidad de aplicaciones diferentes. Aquí os dejo los anuncios y los links directos a las aplicaciones. Resto de anuncios después del salto. Read More

22 Sep 2009 alle 07:53 Apple ha rilasciato tre nuovi spot pubblicitari per l’iPhone 3GS continuando sulla politica “C’è un’applicazione praticamente per qualsiasi cosa”. Si chiamano “Dine”, “Nature” e “Pass” e ve le mostriamo di seguito: Le applicazioni mostrate nello spot sono: Trip Case [Gratis - iTunes link], New York Subway ‘09 [3,99€ - iTunes link], Epicurious Recipes [Gratis - iTunes link], Zagat to Go ‘09 [7,99€ - iTunes link], QuickOffice Mobile Office Suite [7,99€ - iTunes link], GAP StyleMixer [Gratis - iTunes link] Le applicazioni mostrate nello spot sono: iXpenseIt [3,99€ - iTunes link], DailyFinance [Gratis - iTunes link], Guitar Toolkit [7,99€ - iTunes link], Lonely Planet Mandarin [7,99€ - iTunes link], iBird Explorer Plus [15,99€ - iTunes link], Pizza Hut [Gratis - iTunes link] Le applicazioni mostrate nello spot sono: Fandango [Gratis - iTunes link], G-Park [0.79€ - iTunes link], VocabWiz College Vocabulary [3,99€ - iTunes link], 365 Crosswords [3,99€ - iTunes link], Classics [2,39€ - iTunes link], ABC Animals [1,59€ - iTunes link] Read More

By Rene Ritchie, Monday, Sep 21, 2009 | Apple, evolving on the “App for That” theme that’s been the centerpiece of their iPhone commercials for over a year, has released 3 new ads called Dine, Nature, and Pass with the tag line “75,000 apps for just about anything”. Dine features Trip Case [Free - iTunes link], New York Subway ’09 [$4.99 - iTunes link], Epicurious Recipes [Free - iTunes link], Zagat to Go ’09 [$9.99 - iTunes link], QuickOffice Mobile Office Suite [$9.99 - iTunes link], GAP StyleMixer [Free - iTunes link] Nature features iXpenseIt [$4.99 - iTunes link], DailyFinance [Free - iTunes link], Guitar Toolkit [$9.99 - iTunes link], Lonely Planet Mandarin [$9.99 - iTunes link], iBird Explorer Plus [$19.99 - iTunes link], Pizza Hut [Free - iTunes link] Pass features Fandango [Free - iTunes link], G-Park [$0.99 - iTunes link], VocabWiz College Vocabulary [$4.99 - iTunes link], 365 Crosswords [$4.99 - iTunes link], Classics [$2.99 - iTunes link], ABC Animals [$1.99 - iTunes link] Phew! We get it, Apple is turning up the dial on the app platform promotion. And why not? It’s their killer competitive advantage at this point. Read More