Bayer HealthCare Pharmaceuticals Inc.

It seems big pharma wants to ride the iWave, too. Lately we caught Bayer launching the iPhone app, myBETAapp, to assist Betaseron (interferon beta-1b) patients in managing their multiple sclerosis treatment. The application was unveiled as part of Bayer’s patient support program, BETAPLUS, and it provides patients with injection reminders, injection site rotation assistance and injection history. Moreover, through the Internet, myBETAapp also gives patients access to the BETAPLUS web page from where users can access links to educational tools and get peer support. Patients enrolled in the BETAPLUS program can dial directly to speak to BETA Nurses, who are specially trained in MS. And in case you don’t know (I just found about it), BETASERON (interferon beta-1b) is indicated for the treatment of relapsing forms of multiple sclerosis to reduce the frequency of clinical exacerbations. Patients with multiple sclerosis in whom efficacy has been demonstrated include patients who have experienced a first clinical episode and have MRI features consistent with multiple sclerosis… myBETAapp (FREE) [iTunes link] Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis. Read More