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App Store Optimization Blog

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The 4 Timeless Keys to App Store Optimization
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App Store Optimization (ASO) is a long and complicated process. Contrary to what some may believe, it’s not a quick and easy solution to your app marketing problems. It takes time to implement, but it can also yield fantastic results and also provides a solid base for your other app marketing strategies. There are tons of guides out there pertaining to ASO. Because ASO is evolving so qu...

Sunday, 12 October 2014 by Alex Klein
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App Marketing Conversations: The Impacts of Apple Pay
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Welcome to the newest installment of App Marketing Conversations. In this episode our CEO, Ian Sefferman (@iseff), talks about Apple Pay and how it will impact apps and app marketing. He is joined by Ryan Morel (@ryanmorel) of Gamehouse (@ghpartners) and Robi Ganguly (@rganguly) of Apptentive (@apptentive). Transcription Ian: Hello, everybody. Welcome to another installment of App M...

Wednesday, 08 October 2014 by
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New White Paper! How Users Find Apps
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In the constantly growing and evolving world of apps, data needs to be updated. Constantly. Apple just announced that they have 1.3 million apps in their App Store. This number has increased by 100,000 apps since their last announcement at the World Wide Developers Conference held in June. Although there have been studies done on how users discover apps, with the growth in popularity of...

Monday, 06 October 2014 by Alex Klein
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Catapult Downloads Using the A.I.D.A. Formula in Your App Screenshots
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This is a guest post by Steve P. Young. Steve is the the host of the Mobile App Chat podcast where the top mobile app developers share their success stories. Are you using your screenshots to only display your app's features? Well in this post, I'll tell you why that is the WRONG way of doing it. Below, I'll reveal the A.I.D.A. formula and show you how you can use it to tr...

Wednesday, 01 October 2014 by Steve Young
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The Big Three: Announcing Free Startup Pricing, Organic Twitter Tracking, and Single Sign-on
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We have three huge announcements we are extremely excited to make today! As you might have heard, we were recently acquired by TUNE (formerly HasOffers). This acquisition has been accompanied by really great changes that we believe will make your life as an app marketer even better! Publisher Plan is FREE! (now called Startup Pricing) If this doesn’t get you excited, you might want...

Monday, 15 September 2014 by Alex Klein
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Taking Advantage of iOS 8 Subcategories for App Store Optimization
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This is a guest post from Aaron Watkins of Appency. Appency is a full-service mobile app marketing and consulting agency. Our mission is to partner with app creators to drive their app objectives forward in a crowded market. The iPhone 6 announcement was filled with a ton of information to absorb about new product and services from Apple – but very little more was said about iOS 8 – ...

Wednesday, 10 September 2014 by Aaron Watkins
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iOS 8: Improving Your App and App Store Optimization
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iOS 8 is coming to the app store, and it’s going to have some pretty awesome new features, especially as it pertains to apps. For some reason, it seems like developers, big and small alike, always wait until a month or two after a new OS has been released to update their app to take advantage of new software capabilities. You might recall seeing this with the flat design of iOS 7. If ...

Monday, 08 September 2014 by Alex Klein
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App Marketing Conversations: Thoughts on Kim Kardashian
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Welcome to the newest installment of App Marketing Conversations. In this episode our CEO, Ian Sefferman (@iseff), talks about the Kim Kardashian app. That's right. Kim Kardashian has an app, and it's hugely successful. He is joined by Ryan Morel (@ryanmorel) of Gamehouse (@ghpartners) and Robi Ganguly (@rganguly) of Apptentive (@apptentive). Transcription Ian Sefferman: Hello, everyb...

Tuesday, 26 August 2014 by
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The Insider: Preparing Your New App for Launch
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Preparing Your App for Launch Part 1: Why App Store Optimization is Key The lead up to the launch of an app can be a hectic time. There’s always one more thing you want to change or a last minute bug you just found that you frantically try to fix. You never feel quite ready to finally submit it, but eventually, you’ve got to take the plunge. We often check in with new users to see if ...

Tuesday, 12 August 2014 by Alex Klein
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Exciting News! MobileDevHQ Acquired By TUNE
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Everyone here at MobileDevHQ is excited to announce today that we’ve been acquired by TUNE, the amazing team behind both HasOffers and MobileAppTracking! While this marks the end of an incredible and winding journey for us as an independent company, it really just marks the beginning of what we’re going to do with MobileDevHQ and inbound app marketing. We’re not going anywhere and will c...

Monday, 04 August 2014 by Ian Sefferman
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