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App Store Optimization Blog

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Getting Featured: 5 Major Impacts And 4 Tips To Get Featured
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According to a recent study we conducted, 68% of both iOS and Android apps are discovered through the app store. The main places your app can gain visibility in the app store is search, Top Charts, or different featured sections. We decided to focus this Insider on getting featured and look into how that impacts your apps along with what to do to actually get featured. For the purposes o...

Tuesday, 15 July 2014 by Alex Klein
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Burst Campaigns: Top 4 Myths Busted
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Burst campaigns. Over the years that term has started to have a stigma associated with it. There have been numerous articles written about burst campaigns; and most of them talk about burst campaigns the same way a disapproving father might talk about his daughter’s new boyfriend. But are they really that bad? Although no one’s app marketing strategy should revolve sole around burst c...

Tuesday, 08 July 2014 by Alex Klein
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App Marketing Conversations: WWDC Review
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Welcome to the newest installment of App Marketing Conversations. In this episode our CEO, Ian Sefferman (@iseff), reviews Apple's World Wide Developers Conference and what it means for apps. He is joined by Ryan Morel (@ryanmorel) of Gamehouse (@ghpartners) and Robi Ganguly (@rganguly) of Apptentive (@apptentive). Transcription Ian Sefferman: Hello, and welcome to another App Marketi...

Wednesday, 02 July 2014 by
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The Future of ASO
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This is a guest post from Tom Leclerc. Tom Leclerc is App Store Optimization Manager at Wooga. He works to support developers of Wooga’s mobile and social games – from the fun, cuddly Jelly Splash to adventure titles, such as the story-driven Pearl’s Peril – with day-to-day keywording, testing and data analysis. I remember a time, much earlier in my career, when companies I worked for woul...

Monday, 30 June 2014 by Tom Leclerc
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Amazon Fire Phone: Will apps be its demise?
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It’s been talked about for a while now, surrounded by speculation and rumors. And after month of waiting, it’s finally arrived - the Amazon smartphone is here. Although the buzz leading up to the announcement wasn’t quite on the level of a new iPhone release, the initial response to the phone seems to be positive. Initial reviews of the hardware and software are good. Like most new sma...

Thursday, 26 June 2014 by Alex Klein
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Is Paid Search Coming to the App Stores?
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The future often takes a lot longer to occur than many people in technology wish. Somehow, though, the future often comes faster than many people expect. Take driverless cars as an example: we’ve been wishing for them since the 1950’s, but now the technology feels so real that Google believes we’ll achieve that vision in under 5 years. That’s an incredibly long time since the 1950’s, but way ...

Monday, 23 June 2014 by Ian Sefferman
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What Game of Thrones Teaches Us About App Store Optimization
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If you’re reading this blog post, I’m assuming you’re a fan of the HBO series Game of Thrones. However, if the phrase ‘Winter is coming’ means nothing to you, don’t worry, you’ll still love this post. Game of Thrones is a hit show on HBO based on a book series by George R. R. Martin. Between brutal and gory fight scenes, the story follows a number of different characters as they try to ...

Thursday, 19 June 2014 by Alex Klein
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Keyword Difficulty in 3 Easy Steps
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Understanding how difficult it is to rank for a keyword is an important part of the app store optimization process and strategy. If you have two keywords, A and B, and A is very difficult to rank for but has a high search volume, and B is easier to rank for but has lower search volume, which one should you target? Our newest whitepaper helps answer part of this question, but before you begi...

Monday, 16 June 2014 by Alex Klein
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Whitepaper: Decision Making in the App Store
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There’s no longer any speculation around the question of whether or not apps will be a ‘big thing’ or not. Mobile is taking over. And within mobile, apps are dominating. However, there are still a lot of unanswered questions surrounding the app store. We talk to our Enterprise clients daily, and we frequently hear questions about how users make decisions in the app stores. It’s clear tha...

Monday, 09 June 2014 by Alex Klein
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Do You Need App Store Optimization? 3 Questions to Ask Yourself
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I have to admit, the title of this blog post is a little misleading. No matter how you answer these questions, you will always need ASO. Like SEO - it doesn’t matter if you’ve been ranked in the top 10 for the last few weeks, or if you’ve never broken into the top 100, there’s always work and improvements that can be done. These are by no means all the questions you should be asking you...

Monday, 09 June 2014 by Alex Klein
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