The dust is beginning to settle. Those who spent their morning waiting in line have left Moscone. AAPL is trading down $3 since the keynote ended. Now it's time to turn Apple's announcements into actions for you, the app marketer. iOS 7 won't be released to the general public until the fall of this year, but that shouldn't stop us from thinking about how to take advantage of the changes...
Happy WWDC, everyone! Alongside Apple's new announcements today, we wanted to provide a little golden nugget of our own. :) We've long believed that in the app ecosystem (like many other software ecosystem) there are four types of organizations: Enterprises, Publishers, Professionals, and Indies. Each of these groups have different requirements and expectations from products that help ...
Note: This is a guest post by Benjamin Zadik, founder of Babble-on app localization. Check out his new iOS Glossary featuring the most commonly localized terms in 12 different languages here! You’ve launched your mobile app and your increasing revenue has convinced you to market the heck out of it. One of the easiest — and cheapest — ways to do that is by expanding your internation...
We've already discussed the importance of customer retention, so I won't bore you with reiterations about how important it is to retain customers, how it is cheaper to keep existing than to acquire new customers, how it's a critical component to success, or that according to the Gartner Group, 80% of your future revenue will come from 20% of your customers…you get it. But in case you do need a ...
App stores don't make competitive intelligence easy. In fact, they make it downright difficult. From Apple hiding the keyword field from public view to Google Play not even disclosing the factors that go into search -- it's like a fight gone bad. We're fixing that. Today we're releasing a new competitive intelligence tool, the Competitor Keywords tool. This tool allows you to look up key...
It's official - as of May 15th 2013, at 1:54pm PST (I may have been staring at my laptop with as much anticipation as I used to have when watching the ball drop in Time Square as a kid), Apple's iOS App Store hit 50 BILLION downloads. What is 50 billion, aside from a number with 10 zeroes, you ask? According to Apple's website: With 50 billion bricks, you could build 12 Great Walls of China ...
Spring is here, the sun is actually out (and for us Seattleites that's a REALLY big deal). Once I was able to find my sunglasses (I actually managed to hang onto last year's pair), I found my mood was soaring and I was so excited to go to work. After basking in this feeling for a few minutes, I realized that even on the rainy dreary days that all Seattleites have come to know and tolerate, I'm ...
In the last week or so, both Apple and Android have released reports about their performance and sales for this past quarter (you can read Apple's full report here, and Kantar's report on Android numbers here). Not surprisingly, the two together dominated the smartphone market, but who is winning? Apple vs Android Device Sales Apple's report shows that, not surprisingly, the iPhone continue...
We all know the iOS 6 changes made app store discovery that much more difficult and made app store optimization that much more important. The card system just doesn’t expose as many apps as the old lists used to - so what have you done about it? If you’re a lot like our customers, you’re checking into keywords, tracking your search and category rankings, and trying to leverage as many things as...
If you've been following tech news for the past couple of weeks, you've undoubtably heard about AppGratis getting pulled from the App Store for violating some of the terms in the App Store Review Guidelines. Since then the outcry from the community has been significant, and AppGratis is asking their users to sign an online petition in an attempt to get their app back in the App Store. But who w...
