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App Store Optimization Blog

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ASO Is Not A Silver Bullet
No-silver-bullet

“How long until we see an impact from our changes?” This is one of the most asked questions I get. Whether it’s nervously asked by an executive needing to report to her higher ups, or by a mobile marketing manager eager to show off an increase in downloads, my answer never really changes: “It depends.” The most widespread misconception about app store optimization is that it can increase downlo...

Friday, 18 April 2014 by Patrick Haig
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The New Search Rankings and Keyword Research
Togfizu

The past few weeks we’ve put a lot of work into improving our product. We recently posted about our improved ratings and reviews analysis, but today we are excited to show off our newest changes to our Search Rankings and Keyword Research pages, along with the addition of Organic Downloads. The major difference you’ll notice is that we aggregated all of these features into one convenien...

Tuesday, 15 April 2014 by Alex Klein
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Announcing Organic Downloads
In1djep

Two years ago we launched MobileDevHQ and pioneered a new app marketing discipline, App Store Optimization (ASO), giving app marketers rich data and sophisticated tools on search in the app store, just as they enjoyed with organic marketing on the web. Today we're announcing another giant leap forward in our quest to make organic app marketing and ASO as measurable, accountable, and insi...

Thursday, 10 April 2014 by Ian Sefferman
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App Marketing Conversations: Google Play vs iOS [video]
Bsu7g6e

Welcome to the newest installment of App Marketing Conversations. In this episode our CEO, Ian Sefferman (@iseff), discusses the differences between Google Play and iOS. He is joined by Ryan Morel (@ryanmorel) of Gamehouse (@ghpartners) and Robi Ganguly (@rganguly) of Apptentive (@apptentive). Transcription Ian Sefferman: Hi everybody, welcome to another installment of, App Marketing ...

Tuesday, 08 April 2014 by
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Inbound App Marketing Series: Part 4
Tkkwa8w

This is the fourth part in a series we are posting to cover all the inbound app marketing basics. If you’re unfamiliar with the term, inbound app marketing is the process of marketing your app through organic channels that have little-to-no marginal cost. It includes things like having a website, gaining earned media, having an active social presence, active content marketing, increasing engage...

Tuesday, 01 April 2014 by Alex Klein
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Inbound App Marketing Series: Part 3
Q860qrh

This is the third part in a series we are posting to cover all the inbound app marketing basics. If you’re unfamiliar with the term, inbound app marketing is the process of marketing your app through organic channels that have little-to-no marginal cost. It includes things like having a website, gaining earned media, having an active social presence, active content marketing, increasing engagem...

Tuesday, 01 April 2014 by Alex Klein
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Inbound App Marketing Series: Part 2
Ggvzpi5

This is the second part in a series we are posting to cover all the inbound app marketing basics. If you’re unfamiliar with the term, inbound app marketing is the process of marketing your app through organic channels that have little-to-no marginal cost. It includes things like having a website, gaining earned media, having an active social presence, active content marketing, increasing engage...

Tuesday, 01 April 2014 by Alex Klein
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Inbound App Marketing Series: Part 1
Cutfcb6

This is the first part in a series we are posting to cover all the inbound app marketing basics. If you’re unfamiliar with the term, inbound app marketing is the process of marketing your app through organic channels that have little-to-no marginal cost. It includes things like having a website, gaining earned media, having an active social presence, active content marketing, increasing engag...

Tuesday, 01 April 2014 by Alex Klein
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The Insider: Google Play vs iTunes
Vnw2pyr

Welcome to the Insider by MobileDevHQ, a monthly newsletter focused on app store optimization. The Insider will consist of a Deep Dive, where we take a closer look at an innovative app and the strategy behind it, and Trendsetters, which will hone in on a specific aspect of ASO. In our Deep Dive this month, we take a closer look at what the The Weather Channel app has done to rank h highly in bo...

Tuesday, 25 March 2014 by Alex Klein
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5 A/B Testing Considerations for Mobile Apps
9jgavju

Data is power. But for native mobile apps, the tools necessary to leverage the power of data are still maturing. A 'Mobile Data Paradox' is emerging whereby the data opportunity presented by round-the-clock connected devices is complicated by the lack of sophisticated tools available to leverage this data. For most, mobile is still an unruly beast when compared to the web. Companies fro...

Thursday, 13 March 2014 by Zac Aghion
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