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App Store Optimization Blog

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[New White Paper] Understanding the Relationship Between Paid and Organic Marketing
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This blog post is based on data from a recent study we conducted to answer the question: for every paid install, how many additional organic installs can an app expect to see? To read the entire study, download the white paper here. App marketing is broken, and we have the data to prove it. The Problem In the online world, marketers clearly recognize the value of both paid and o...

Monday, 15 December 2014 by Alex Klein
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[New eBook] The Complete Guide to Enterprise App Marketing
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If you’re an app marketer, I’m sure there’s been a time when you’ve looked at everything marketing your app will require and felt a little queasy. With so many different angles and channels, it can be daunting and hard to keep everything straight. That’s exactly why we’ve been working for months to put together The Complete Guide to Enterprise App Marketing, which you can download for f...

Wednesday, 03 December 2014 by Alex Klein
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How to Get Noticed in App Store Search
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When reading about App Store Optimization (ASO), the majority of content tends to center around picking the right keywords, optimizing your title, or writing a great description. One element that isn’t covered as much, which we feel has become even more important, is how to use your icon and screenshots to draw attention to your app and drive more downloads. With the launch of iOS 8, Ap...

Sunday, 23 November 2014 by Alex Klein
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App Marketing Conversations: How to Think About Tablets
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Welcome to the newest installment of App Marketing Conversations. In this episode our CEO, Ian Sefferman (@iseff), talks about Apple Pay and how it will impact apps and app marketing. He is joined by Ryan Morel (@ryanmorel) of Gamehouse (@ghpartners) and Robi Ganguly (@rganguly) of Apptentive (@apptentive). Transcription Ian Sefferman: Good morning, and welcome to another inst...

Monday, 17 November 2014 by
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New! Featured Alerts and App Metadata Comparison
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We’re really excited to announce some great new features available on our tool as of today: Featured Alerts and App Metadata comparisons. Both are features designed to help you, the app marketer, stay up-to-date and understand how your app and your competitors’ apps are performing and changing in the app store. The two most recent additions to our product are Featured Alerts and App Meta...

Thursday, 06 November 2014 by Alex Klein
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Take Our iOS 8 ASO Strategies Survey
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It’s been about a month and a half since Apple released iOS 8 and related developments to the App Store. Since then, though, there’s still a lot of confusion around whether these are actually significant measures of progress, or just vanity changes. Trending searches give insight into consumer behavior and the Explore subcategories seem to be a nice way to expose more apps and give consumers th...

Tuesday, 04 November 2014 by Patrick Haig
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The 4 Timeless Keys to App Store Optimization
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App Store Optimization (ASO) is a long and complicated process. Contrary to what some may believe, it’s not a quick and easy solution to your app marketing problems. It takes time to implement, but it can also yield fantastic results and also provides a solid base for your other app marketing strategies. There are tons of guides out there pertaining to ASO. Because ASO is evolving so qu...

Sunday, 12 October 2014 by Alex Klein
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App Marketing Conversations: The Impacts of Apple Pay
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Welcome to the newest installment of App Marketing Conversations. In this episode our CEO, Ian Sefferman (@iseff), talks about Apple Pay and how it will impact apps and app marketing. He is joined by Ryan Morel (@ryanmorel) of Gamehouse (@ghpartners) and Robi Ganguly (@rganguly) of Apptentive (@apptentive). Transcription Ian: Hello, everybody. Welcome to another installment of App M...

Wednesday, 08 October 2014 by
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New White Paper! How Users Find Apps
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In the constantly growing and evolving world of apps, data needs to be updated. Constantly. Apple just announced that they have 1.3 million apps in their App Store. This number has increased by 100,000 apps since their last announcement at the World Wide Developers Conference held in June. Although there have been studies done on how users discover apps, with the growth in popularity of...

Monday, 06 October 2014 by Alex Klein
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Catapult Downloads Using the A.I.D.A. Formula in Your App Screenshots
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This is a guest post by Steve P. Young. Steve is the the host of the Mobile App Chat podcast where the top mobile app developers share their success stories. Are you using your screenshots to only display your app's features? Well in this post, I'll tell you why that is the WRONG way of doing it. Below, I'll reveal the A.I.D.A. formula and show you how you can use it to tr...

Wednesday, 01 October 2014 by Steve Young
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