App icons matter. Making your icon aesthetically appealing as well as descriptive will measurably improve your app store discoverability. There are plent...

Every day I speak with app marketers working hard trying to succeed at app marketing and app store optimization. Lots of patterns have emerged from these co...

The last couple of months have been absolutely crazy for us at MDHQ. We’ve been busy dealing with tons of growth, helping out customers and listening ...

The iTunes App Store is a tricky place to distribute your software. On one hand, it enables access to millions upon millions of devices as well as providing...

Just over a month ago, we were featured on TechCrunch with an article by Sarah Perez entitled, “ASO (App Store Optimization) Is The New SEO, And He...

Transcript Hi, I’m Ian Sefferman. I’m the co-founder at AppStoreHQ. We spent about two and a half years working hard on consumer app discovery...

Back in August, Marc Andreessen (founder of Netscape and currently partner in Andreessen Horowitz investment firm) wrote an essay in the WSJ entitled, ̶...

Today we’re officially releasing our new App Store Optimization Keyword Volume estimator. The Keyword Volume estimator allows any mobile app publisher...

There are groups of people and companies (blogs/media, conference operators, service providers) who portray the startup world as a fast-paced, high-energy d...

In college, I was the worst crammer. I tried hard to spend the last few hours before a final going through the book one more time. I always wanted to pull a...