App icons matter. Making your icon aesthetically appealing as well as descriptive will measurably improve your app store discoverability. There are plent...

Every day I speak with app marketers working hard trying to succeed at app marketing and app store optimization. Lots of patterns have emerged from these co...

The iTunes App Store is a tricky place to distribute your software. On one hand, it enables access to millions upon millions of devices as well as providing...

Transcript Hi, I’m Ian Sefferman. I’m the co-founder at AppStoreHQ. We spent about two and a half years working hard on consumer app discovery...

Today we’re officially releasing our new App Store Optimization Keyword Volume estimator. The Keyword Volume estimator allows any mobile app publisher...

I’ve long wondered about the App Store Gold Rush meme, where media, developers, and users alike all equate success in mobile apps to success in a gold...

[Note: This post originally appeared on Chris’ blog, Crash Dev. We’re reposting it here with his permission.] Fred Wilson wrote a great piece...

Today, Fred Wilson wrote a post lamenting about app store leaderboards: Just because an app was the most popular six months ago, doesn’t mean it shou...

If you’re interested in learning more about tools for App Store Optimization, just enter your email address in this form and we’ll be in touch shortly. F...

If you’re interested in learning more about tools for App Store Optimization, just enter your email address in this form and we’ll be in touch s...