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App Store Optimization Articles, Tutorials, and Insights

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App Marketing Conversations: Thoughts on Kim Kardashian
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Welcome to the newest installment of App Marketing Conversations. In this episode our CEO, Ian Sefferman (@iseff), talks about the Kim Kardashian app. That's right. Kim Kardashian has an app, and it's hugely successful. He is joined by Ryan Morel (@ryanmorel) of Gamehouse (@ghpartners) and Robi Ganguly (@rganguly) of Apptentive (@apptentive). Transcription Ian Sefferman: Hello, everyb...

Tuesday, 26 August 2014 by
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The Insider: Preparing Your New App for Launch
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Preparing Your App for Launch Part 1: Why App Store Optimization is Key The lead up to the launch of an app can be a hectic time. There’s always one more thing you want to change or a last minute bug you just found that you frantically try to fix. You never feel quite ready to finally submit it, but eventually, you’ve got to take the plunge. We often check in with new users to see if ...

Tuesday, 12 August 2014 by Alex Klein
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The Insider: Preparing Your New App for Release
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Preparing your app for launch Part 1: Why App Store Optimization is Key The lead up to the launch of an app can be a hectic time. There’s always one more thing you want to change or a last minute bug you just found that you frantically try to fix. You never feel quite ready to finally submit it, but eventually, you’ve got to take the plunge. We often check in with new users to see if ...

Tuesday, 12 August 2014 by Alex Klein
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Beginner’s Guide to an App Update [Part 2]: 5 Tips and Best Practices
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This is the second installment of a two part series on app updates. Make sure to check out part one which discusses five awesome ways to strategically utilize an update. If you’ve read part one of this blog post, hopefully you’ve had some time to brainstorm some new strategies to test out for your next update. However, even if you’re just running a standard update with just a minor tweak...

Tuesday, 29 July 2014 by Alex Klein
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Beginner's Guide to an App Update [Part 1]: 5 Magic Strategies to Implement
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Updating your app isn’t always the most exciting thing in the world, and it’s definitely not as exhilarating as releasing your app for the first time. As the months go by, each update seems to get more and more tedious. To me, it’s similar to moving into a new apartment. The first week or two, everything is new and exciting and I make sure that all the dishes are done and the whole place is t...

Tuesday, 29 July 2014 by Alex Klein
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Getting Featured: 5 Major Impacts And 4 Tips To Get Featured
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According to a recent study we conducted, 68% of both iOS and Android apps are discovered through the app store. The main places your app can gain visibility in the app store is search, Top Charts, or different featured sections. We decided to focus this Insider on getting featured and look into how that impacts your apps along with what to do to actually get featured. For the purposes o...

Tuesday, 15 July 2014 by Alex Klein
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Getting Featured: Impacts and Tips
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According to a recent study we conducted, 68% of both iOS and Android apps are discovered through the app store. The main places your app can gain visibility in the app store is search, Top Charts, or different featured sections. We decided to focus this Insider on getting featured and look into how that impacts your apps along with what to do to actually get featured. For the purposes o...

Tuesday, 15 July 2014 by Alex Klein
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Burst Campaigns: Top 4 Myths Busted
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Burst campaigns. Over the years that term has started to have a stigma associated with it. There have been numerous articles written about burst campaigns; and most of them talk about burst campaigns the same way a disapproving father might talk about his daughter’s new boyfriend. But are they really that bad? Although no one’s app marketing strategy should revolve sole around burst c...

Tuesday, 08 July 2014 by Alex Klein
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App Marketing Conversations: WWDC Review
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Welcome to the newest installment of App Marketing Conversations. In this episode our CEO, Ian Sefferman (@iseff), reviews Apple's World Wide Developers Conference and what it means for apps. He is joined by Ryan Morel (@ryanmorel) of Gamehouse (@ghpartners) and Robi Ganguly (@rganguly) of Apptentive (@apptentive). Transcription Ian Sefferman: Hello, and welcome to another App Marketi...

Wednesday, 02 July 2014 by
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The Future of ASO
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This is a guest post from Tom Leclerc. Tom Leclerc is App Store Optimization Manager at Wooga. He works to support developers of Wooga’s mobile and social games – from the fun, cuddly Jelly Splash to adventure titles, such as the story-driven Pearl’s Peril – with day-to-day keywording, testing and data analysis. I remember a time, much earlier in my career, when companies I worked for woul...

Monday, 30 June 2014 by Tom Leclerc
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