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Why app icons matter for App Store Optimization

App icons matter. Making your icon aesthetically appealing as well as descriptive will measurably improve your app store discoverability. There are plent...
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App Store Optimization in 3 easy steps

Every day I speak with app marketers working hard trying to succeed at app marketing and app store optimization. Lots of patterns have emerged from these co...
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Top 3 iOS App Store Optimization Tricks

The iTunes App Store is a tricky place to distribute your software. On one hand, it enables access to millions upon millions of devices as well as providing...
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App Store Optimization: iTunes Keyword Field Best Practices

Transcript Hi, I’m Ian Sefferman. I’m the co-founder at AppStoreHQ. We spent about two and a half years working hard on consumer app discovery...
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Ever wonder how frequently a keyword is searched for in an app store?

Today we’re officially releasing our new App Store Optimization Keyword Volume estimator. The Keyword Volume estimator allows any mobile app publisher...
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5 mobile app marketing tips: Counting cards in the App Store casino

I’ve long wondered about the App Store Gold Rush meme, where media, developers, and users alike all equate success in mobile apps to success in a gold...
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Inbound marketing in an App Store world

[Note: This post originally appeared on Chris’ blog, Crash Dev. We’re reposting it here with his permission.] Fred Wilson wrote a great piece...
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Opening up the app stores leaderboards

Today, Fred Wilson wrote a post lamenting about app store leaderboards: Just because an app was the most popular six months ago, doesn’t mean it shou...
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App Store Optimization: Part 2, Rankings

If you’re interested in learning more about tools for App Store Optimization, just enter your email address in this form and we’ll be in touch shortly. F...
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App Store Optimization: Part 1, The Basics

If you’re interested in learning more about tools for App Store Optimization, just enter your email address in this form and we’ll be in touch s...
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