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App Store Optimization Articles, Tutorials, and Insights

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The 4 Timeless Keys to App Store Optimization
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App Store Optimization (ASO) is a long and complicated process. Contrary to what some may believe, it’s not a quick and easy solution to your app marketing problems. It takes time to implement, but it can also yield fantastic results and also provides a solid base for your other app marketing strategies. There are tons of guides out there pertaining to ASO. Because ASO is evolving so qu...

Sunday, 12 October 2014 by Alex Klein
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App Marketing Conversations: The Impacts of Apple Pay
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Welcome to the newest installment of App Marketing Conversations. In this episode our CEO, Ian Sefferman (@iseff), talks about Apple Pay and how it will impact apps and app marketing. He is joined by Ryan Morel (@ryanmorel) of Gamehouse (@ghpartners) and Robi Ganguly (@rganguly) of Apptentive (@apptentive). Transcription Ian: Hello, everybody. Welcome to another installment of App M...

Wednesday, 08 October 2014 by
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Catapult Downloads Using the A.I.D.A. Formula in Your App Screenshots
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This is a guest post by Steve P. Young. Steve is the the host of the Mobile App Chat podcast where the top mobile app developers share their success stories. Are you using your screenshots to only display your app's features? Well in this post, I'll tell you why that is the WRONG way of doing it. Below, I'll reveal the A.I.D.A. formula and show you how you can use it to tr...

Wednesday, 01 October 2014 by Steve Young
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Taking Advantage of iOS 8 Subcategories for App Store Optimization
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This is a guest post from Aaron Watkins of Appency. Appency is a full-service mobile app marketing and consulting agency. Our mission is to partner with app creators to drive their app objectives forward in a crowded market. The iPhone 6 announcement was filled with a ton of information to absorb about new product and services from Apple – but very little more was said about iOS 8 – ...

Wednesday, 10 September 2014 by Aaron Watkins
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iOS 8: Improving Your App and App Store Optimization
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iOS 8 is coming to the app store, and it’s going to have some pretty awesome new features, especially as it pertains to apps. For some reason, it seems like developers, big and small alike, always wait until a month or two after a new OS has been released to update their app to take advantage of new software capabilities. You might recall seeing this with the flat design of iOS 7. If ...

Monday, 08 September 2014 by Alex Klein
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App Marketing Conversations: Thoughts on Kim Kardashian
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Welcome to the newest installment of App Marketing Conversations. In this episode our CEO, Ian Sefferman (@iseff), talks about the Kim Kardashian app. That's right. Kim Kardashian has an app, and it's hugely successful. He is joined by Ryan Morel (@ryanmorel) of Gamehouse (@ghpartners) and Robi Ganguly (@rganguly) of Apptentive (@apptentive). Transcription Ian Sefferman: Hello, everyb...

Tuesday, 26 August 2014 by
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The Insider: Preparing Your New App for Launch
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Preparing Your App for Launch Part 1: Why App Store Optimization is Key The lead up to the launch of an app can be a hectic time. There’s always one more thing you want to change or a last minute bug you just found that you frantically try to fix. You never feel quite ready to finally submit it, but eventually, you’ve got to take the plunge. We often check in with new users to see if ...

Tuesday, 12 August 2014 by Alex Klein
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The Insider: Preparing Your New App for Release
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Preparing your app for launch Part 1: Why App Store Optimization is Key The lead up to the launch of an app can be a hectic time. There’s always one more thing you want to change or a last minute bug you just found that you frantically try to fix. You never feel quite ready to finally submit it, but eventually, you’ve got to take the plunge. We often check in with new users to see if ...

Tuesday, 12 August 2014 by Alex Klein
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Beginner’s Guide to an App Update [Part 2]: 5 Tips and Best Practices
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This is the second installment of a two part series on app updates. Make sure to check out part one which discusses five awesome ways to strategically utilize an update. If you’ve read part one of this blog post, hopefully you’ve had some time to brainstorm some new strategies to test out for your next update. However, even if you’re just running a standard update with just a minor tweak...

Tuesday, 29 July 2014 by Alex Klein
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Beginner's Guide to an App Update [Part 1]: 5 Magic Strategies to Implement
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Updating your app isn’t always the most exciting thing in the world, and it’s definitely not as exhilarating as releasing your app for the first time. As the months go by, each update seems to get more and more tedious. To me, it’s similar to moving into a new apartment. The first week or two, everything is new and exciting and I make sure that all the dishes are done and the whole place is t...

Tuesday, 29 July 2014 by Alex Klein
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