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App Store Optimization Articles, Tutorials, and Insights

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ASO Is Not A Silver Bullet

“How long until we see an impact from our changes?” This is one of the most asked questions I get. Whether it’s nervously asked by an executive needing to report to her higher ups, or by a mobile marketing manager eager to show off an increase in downloads, my answer never really changes: “It depends.” The most widespread misconception about app store optimization is that it can increase downlo...

Friday, 18 April 2014 by Patrick Haig
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The New Search Rankings and Keyword Research

The past few weeks we’ve put a lot of work into improving our product. We recently posted about our improved ratings and reviews analysis, but today we are excited to show off our newest changes to our Search Rankings and Keyword Research pages, along with the addition of Organic Downloads. The major difference you’ll notice is that we aggregated all of these features into one convenien...

Tuesday, 15 April 2014 by Alex Klein
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Announcing Organic Downloads

Two years ago we launched MobileDevHQ and pioneered a new app marketing discipline, App Store Optimization (ASO), giving app marketers rich data and sophisticated tools on search in the app store, just as they enjoyed with organic marketing on the web. Today we're announcing another giant leap forward in our quest to make organic app marketing and ASO as measurable, accountable, and insi...

Thursday, 10 April 2014 by Ian Sefferman
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App Marketing Conversations: Google Play vs iOS [video]

Welcome to the newest installment of App Marketing Conversations. In this episode our CEO, Ian Sefferman (@iseff), discusses the differences between Google Play and iOS. He is joined by Ryan Morel (@ryanmorel) of Gamehouse (@ghpartners) and Robi Ganguly (@rganguly) of Apptentive (@apptentive). Transcription Ian Sefferman: Hi everybody, welcome to another installment of, App Marketing ...

Tuesday, 08 April 2014 by
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Announcing A New API and A Huge Free Plan

Today I’m extremely excited to announce a big new release for our users. First, we’re making big changes to our best-in-class pricing plans, expanding our free plan with huge additions. Second, we’re launching an API for our Enterprise users — allowing our customers access to their data on their own terms, in their own internal dashboards or to run custom analyses. Huge New Free Professi...

Wednesday, 15 January 2014 by Ian Sefferman
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The State of ASO In 2014

Another year in the books. The change in the year field always marks a good time to look back, reflect on how the world has changed, and take stock of how we did. Mobile went through an amazing maturation in 2013, and it’s fascinating to see just how quickly we’ve moved forward. For mobile in general, and especially in ASO, 2013 was a year to remember. But what does that mean, in concre...

Tuesday, 07 January 2014 by Ian Sefferman
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The Secret Feature of iOS Spotlight Search For App Marketers

When Google released KitKat, it quietly talked about, and underemphasized, App Indexing -- a feature that those who know regard as one of the most important changes. In part, App Indexing is important because it turns organic search from a pure discovery mechanism into a discovery and reengagement mechanism, just like it is on the web. But what you don’t know is that Apple is quietly thi...

Wednesday, 18 December 2013 by Ian Sefferman
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Widespread Ranking Changes Across the iTunes App Store

There’s something definitely afoot in iTunesland. According to Sonar, both iPhone and iPad are seeing substantial amounts of change across search rankings. We’re currently investigating to see what exactly has changed, but suffice to say that it’s likely you’ve seen at least some of your keywords’ search rankings shift. Sonar for iPhone: Note today’s change hitting the up...

Friday, 13 December 2013 by Patrick Haig
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5 Data-Backed Tips to Help Create Killer Screenshots

A marketer’s worst enemy is implementing tactics that can’t be measured or tested. Screenshots epitomize this - there is no way to A/B test them in the app store. This means that when marketers add screenshots they are making big decisions, without any hard data to back them up, that impact their app store optimization. The fact that screenshots play such a large role in grabbing users’ a...

Wednesday, 11 December 2013 by Alex Klein
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5 Ways to Use Our New Keyword Research

One of the most important parts of app store optimization (ASO) that’s directly in the hands of the publisher is keyword selection. Yet, there’s relatively little established workflow around it. Some developers and marketers shoot from the hip, while others take a spreadsheet-intensive approach, drawing largely from Google AdWords and hunches. We’ve noticed. We’re surrounded by this pain daily,...

Tuesday, 10 December 2013 by Patrick Haig
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