The dust is beginning to settle. Those who spent their morning waiting in line have left Moscone. AAPL is trading down $3 since the keynote ended. Now it's time to turn Apple's announcements into actions for you, the app marketer. iOS 7 won't be released to the general public until the fall of this year, but that shouldn't stop us from thinking about how to take advantage of the changes...
Happy WWDC, everyone! Alongside Apple's new announcements today, we wanted to provide a little golden nugget of our own. :) We've long believed that in the app ecosystem (like many other software ecosystem) there are four types of organizations: Enterprises, Publishers, Professionals, and Indies. Each of these groups have different requirements and expectations from products that help ...
Note: This is a guest post by Benjamin Zadik, founder of Babble-on app localization. Check out his new iOS Glossary featuring the most commonly localized terms in 12 different languages here! You’ve launched your mobile app and your increasing revenue has convinced you to market the heck out of it. One of the easiest — and cheapest — ways to do that is by expanding your internation...
We've already discussed the importance of customer retention, so I won't bore you with reiterations about how important it is to retain customers, how it is cheaper to keep existing than to acquire new customers, how it's a critical component to success, or that according to the Gartner Group, 80% of your future revenue will come from 20% of your customers…you get it. But in case you do need a ...
App stores don't make competitive intelligence easy. In fact, they make it downright difficult. From Apple hiding the keyword field from public view to Google Play not even disclosing the factors that go into search -- it's like a fight gone bad. We're fixing that. Today we're releasing a new competitive intelligence tool, the Competitor Keywords tool. This tool allows you to look up key...
We all know the iOS 6 changes made app store discovery that much more difficult and made app store optimization that much more important. The card system just doesn’t expose as many apps as the old lists used to - so what have you done about it? If you’re a lot like our customers, you’re checking into keywords, tracking your search and category rankings, and trying to leverage as many things as...
If you've been following tech news for the past couple of weeks, you've undoubtably heard about AppGratis getting pulled from the App Store for violating some of the terms in the App Store Review Guidelines. Since then the outcry from the community has been significant, and AppGratis is asking their users to sign an online petition in an attempt to get their app back in the App Store. But who w...
Keywords. They can make or break you; they can turn a mediocre app into one of the most discoverable apps on the market, or they can bury the most amazing app on the 6th page never to be discovered or downloaded. Finding the right (notice I used the word "right," not "best" or "most relevant") keywords is critical, and it certainly isn't easy--even if you have a background in marketing or SEO. ...
Have you heard the news?? Earlier this week we announced our new Sonar feature! Our CEO Ian Sefferman wrote a great blog post to announce the feature that all of you should read. But I wanted to take his announcement a step further and explain how this feature fits into the bigger picture of what we're doing here at MobileDevHQ. What Is ASO? ASO seems to be one of the up and coming buzz wor...
Today we're announcing a new feature to all paid subscribers of MobileDevHQ: MobileDevHQ Sonar. Sonar is a fascinating and incredibly valuable look into each of the app stores' algorithms. Sonar allows you to see large-scale algorithm changes to an app store's search algorithm. As an app marketer, you can use this data to find out when an algorithm has changed and how it might impact you...
