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App Store Optimization Articles, Tutorials, and Insights

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How to Get Noticed in App Store Search
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When reading about App Store Optimization (ASO), the majority of content tends to center around picking the right keywords, optimizing your title, or writing a great description. One element that isn’t covered as much, which we feel has become even more important, is how to use your icon and screenshots to draw attention to your app and drive more downloads. With the launch of iOS 8, Ap...

Sunday, 23 November 2014 by Alex Klein
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App Marketing Conversations: How to Think About Tablets
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Welcome to the newest installment of App Marketing Conversations. In this episode our CEO, Ian Sefferman (@iseff), talks about Apple Pay and how it will impact apps and app marketing. He is joined by Ryan Morel (@ryanmorel) of Gamehouse (@ghpartners) and Robi Ganguly (@rganguly) of Apptentive (@apptentive). Transcription Ian Sefferman: Good morning, and welcome to another inst...

Monday, 17 November 2014 by
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New! Featured Alerts and App Metadata Comparison
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We’re really excited to announce some great new features available on our tool as of today: Featured Alerts and App Metadata comparisons. Both are features designed to help you, the app marketer, stay up-to-date and understand how your app and your competitors’ apps are performing and changing in the app store. The two most recent additions to our product are Featured Alerts and App Meta...

Thursday, 06 November 2014 by Alex Klein
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Take Our iOS 8 ASO Strategies Survey
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It’s been about a month and a half since Apple released iOS 8 and related developments to the App Store. Since then, though, there’s still a lot of confusion around whether these are actually significant measures of progress, or just vanity changes. Trending searches give insight into consumer behavior and the Explore subcategories seem to be a nice way to expose more apps and give consumers th...

Tuesday, 04 November 2014 by Patrick Haig
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The 4 Timeless Keys to App Store Optimization
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App Store Optimization (ASO) is a long and complicated process. Contrary to what some may believe, it’s not a quick and easy solution to your app marketing problems. It takes time to implement, but it can also yield fantastic results and also provides a solid base for your other app marketing strategies. There are tons of guides out there pertaining to ASO. Because ASO is evolving so qu...

Sunday, 12 October 2014 by Alex Klein
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App Marketing Conversations: The Impacts of Apple Pay
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Welcome to the newest installment of App Marketing Conversations. In this episode our CEO, Ian Sefferman (@iseff), talks about Apple Pay and how it will impact apps and app marketing. He is joined by Ryan Morel (@ryanmorel) of Gamehouse (@ghpartners) and Robi Ganguly (@rganguly) of Apptentive (@apptentive). Transcription Ian: Hello, everybody. Welcome to another installment of App M...

Wednesday, 08 October 2014 by
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Catapult Downloads Using the A.I.D.A. Formula in Your App Screenshots
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This is a guest post by Steve P. Young. Steve is the the host of the Mobile App Chat podcast where the top mobile app developers share their success stories. Are you using your screenshots to only display your app's features? Well in this post, I'll tell you why that is the WRONG way of doing it. Below, I'll reveal the A.I.D.A. formula and show you how you can use it to tr...

Wednesday, 01 October 2014 by Steve Young
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Taking Advantage of iOS 8 Subcategories for App Store Optimization
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This is a guest post from Aaron Watkins of Appency. Appency is a full-service mobile app marketing and consulting agency. Our mission is to partner with app creators to drive their app objectives forward in a crowded market. The iPhone 6 announcement was filled with a ton of information to absorb about new product and services from Apple – but very little more was said about iOS 8 – ...

Wednesday, 10 September 2014 by Aaron Watkins
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iOS 8: Improving Your App and App Store Optimization
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iOS 8 is coming to the app store, and it’s going to have some pretty awesome new features, especially as it pertains to apps. For some reason, it seems like developers, big and small alike, always wait until a month or two after a new OS has been released to update their app to take advantage of new software capabilities. You might recall seeing this with the flat design of iOS 7. If ...

Monday, 08 September 2014 by Alex Klein
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App Marketing Conversations: Thoughts on Kim Kardashian
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Welcome to the newest installment of App Marketing Conversations. In this episode our CEO, Ian Sefferman (@iseff), talks about the Kim Kardashian app. That's right. Kim Kardashian has an app, and it's hugely successful. He is joined by Ryan Morel (@ryanmorel) of Gamehouse (@ghpartners) and Robi Ganguly (@rganguly) of Apptentive (@apptentive). Transcription Ian Sefferman: Hello, everyb...

Tuesday, 26 August 2014 by
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